Nasha Mukt Yuva: Modi Launches 100-Week Anti-Drug Drive

Nasha Mukt Yuva: Modi Launches 100-Week Anti-Drug Drive

A drug-free generation is more than just a health objective; as Prime Minister Narendra Modi states, it is the cornerstone of a developed India.

On Sunday, August 2, 2026, Prime Minister Modi kicked off the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan‘ — an extensive, 100-week nationwide initiative designed to eliminate substance abuse among the youth of India. The launch took place through video conferencing, connecting with over one crore young individuals across 28,000 locations simultaneously throughout the country.

What the Campaign Is About

“The campaign we are seeing today is focused on individuals, families, and society as a whole; most importantly, it is for the nation. The name of this movement — the ‘Drug-Free Youth’ initiative under the Viksit Bharat Sankalp Abhiyan — clearly reflects its determination,” PM Modi stated while speaking to the audience.

The Prime Minister highlighted that to realize India’s ambitious goal of becoming a fully developed nation by 2047, we need a generation that is not only educated and skilled but also physically fit, mentally resilient, and entirely free from addiction.

Referring to the youth as India’s ‘Amrit Peedhi‘, Modi expressed that they will play a crucial role in transforming the country into a developed nation by 2047. “You are India’s Amrit Peedhi. In the next 20-25 years, you will shape your own future and guide the country towards the vision of Viksit Bharat by 2047. You will be in charge, and you will be the ones to enjoy its full rewards,” he remarked.

100 Sundays, 100 Strong Steps

The launch marked the beginning of a 100-week nationwide Jan Bhagidari campaign, under which activities will be organised every Sunday across the country to promote awareness and encourage public participation in building a drug-free society.

Each Sunday will feature activities related to art, culture, sports, and meditation to engage new participants, with PM Modi affirming: “The coming 100 Sundays will absolutely become 100 strong steps in the direction of a completely drug-free India.”

Nearly 10,000 locations simultaneously hosted pledge ceremonies at the time of the launch, with the initiative seeking to mobilise young citizens as active ambassadors of positive change in their own communities and educational institutions.

From Kashi to the Entire Country

PM Modi expressed satisfaction that the campaign had started as a pilot project from Kashi the previous year and, supported by over 125 spiritual organisations and numerous NGOs under the Kashi Declaration, had now transformed into a national initiative.

The three-day Youth Spiritual Summit on the topic of ‘Drug-Free Youth for Developed India’ had concluded in July 2025 with the Kashi Declaration — a resolution expressing commitment to a nationwide campaign for drug-free youth. That grassroots-level resolve has now been scaled into a formal national movement backed by the highest levels of government.

The Power of Unity

One of the most powerful messages from the campaign was PM Modi’s emphasis on the importance of collective action rather than just individual effort. He stated, “There are some tasks where relying solely on individual effort can lead to disappointment and fatigue. However, when that effort transforms into a collective campaign, those who might struggle to achieve much on their own can find strength in the unity of the group.”

Union Minister for Youth Affairs and Sports Mansukh Mandaviya was also in attendance at the launch. He highlighted that the Nasha Mukt Bharat Abhiyaan was first introduced in 2020, aligning with PM Modi’s vision of a drug-free India, and that today’s initiative marks its most ambitious expansion to date.

Why It Matters

India is home to the world’s largest youth population — and substance abuse remains one of the most serious and underreported challenges facing young Indians today, cutting across states, communities, and income levels. Campaigns of this scale, combining government outreach, spiritual organisations, NGOs, educational institutions, and youth-led pledge drives, represent one of the broadest coordinated public health mobilisations in the country’s recent history.

The message from the Prime Minister on August 2, 2026, was direct: India’s future belongs to its youth — and that future is only possible if they remain healthy, confident, and free.

Sources: Business Standard · India TV News · The Week · Organiser · News On Air (All India Radio) · The News Mill

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